Professor Dr. Hidaya Hidaya Sheikh Ali

He was honored among the top 100 individuals who have served the Arabic language by the International Council for the Teaching of Arabic. He served as Head of the Department of Foreign Languages at the College of Education at the American University of Technology, Science, and Arts in California, and as the Academic Director of the Arabic Language Program for Non-Native Speakers at the same university. He has also lectured at various international universities and currently serves as the Deputy Director of the Al-Azhar Institute for Teaching Arabic to Non-Native Speakers.

He has participated in numerous academic seminars and international conferences, authored and co-authored several scientific papers and research studies, and contributed to the development of various educational books and Arabic language teaching series. He has extensive experience in teaching, supervising, and discussing academic theses, as well as in designing and delivering training programs and workshops both locally, regionally, and internationally — in-person and online.

Amr Hussein - Founder and CEO

Training expert, teacher of Arabic, French, and Islamic studies, head of the Arabic language department, and certified assessor for the international DELF tests

Professional Achievements and Experience:
Led educational teams to achieve advanced performance indicators in school inspection reports, particularly in student attainment, progress, and quality of teaching.
Conducted regular classroom observations and provided effective feedback that enhanced teaching quality and improved teacher performance.
Aligned classroom practices with national frameworks and international standards, contributing to improved school outcomes and the achievement of their educational vision.
Designed and delivered specialized training workshops focused on improving educational and pedagogical performance.

Language Proficiency:
Arabic: Native language.
French: Holds an academic degree and is a certified evaluator for the DELF international examinations (oral testing and grading).
English: Highly proficient in both speaking and writing.
Hindi: Acquired through years of experience in multicultural environments.

Professional Commitment:
Amr is committed to integrating national values and Emirati culture into the educational and training process. He supports schools in achieving the UAE National Agenda 2031 by fostering students’ identity and values and aligning curricula with the country’s strategic vision.

Academic Qualifications:
Postgraduate Diploma in Islamic Studies.
Bachelor's Degree in French Language.
Official equivalency from France equivalent to a Master's degree in International Education.
Officially certified as an evaluator for the DELF international exams in the French language.
Certified as an Arabic teacher and Head of Arabic Department by the Knowledge and Human Development Authority (KHDA) – Dubai.

Tech Initiatives:
Amr runs an educational platform via his YouTube channel, serving as a valuable resource for teachers aiming to enhance their pedagogical practices. The channel provides practical content including: innovative teaching strategies, inspiring lesson ideas, and professional development materials to support educators across the Arab world.

Dr. Weam – Senior Arabic Language Coach & Academic Consultant

A seasoned Arabic language educator, academic researcher, and certified trainer with over 10 years of experience in teaching Arabic to native speakers across schools, universities, and international institutions.

Expertise & Responsibilities:
- Leads training and coaching for Arabic teachers in UAE private schools, focusing on curriculum implementation, inspection readiness, and instructional excellence.
- Advises on the design and evaluation of Arabic language assessments, benchmark tools, and differentiated curriculum plans aligned with national standards.
- Delivers high-impact workshops, webinars, and professional development sessions on modern teaching methodologies, data-driven instruction, and classroom innovation.

Current Role:
Dr. Weam joins ETTISAQ as a Coach and Arabic A Trainer, committed to enhancing teaching quality in Dubai's educational sector through alignment with national frameworks and international standards.

Academic Qualifications:
- Master’s degree in Arabic Language (Syntax and Morphology) – University of Sharjah.
- Bachelor’s degree with a Teaching Diploma – University of Damascus.
- Certified Trainer in educational coaching and instructional technologies.
- Currently pursuing two PhDs: one in Arabic for non-native speakers (USA) and another in Lexicography (Tunisia).

Areas of Expertise:
- Coaching Arabic A teachers on DSIB-aligned strategies and modern instructional practices.
- Curriculum development and differentiated instruction.
- Data-driven lesson planning and assessment design.
- Training delivery for national and international curricula (Ministry, IB, American, British).

Previous Roles:
- Academic Coach and International Exam Coordinator (IBT, PIRLS, EmSAT).
- Content Developer and Editor for Arabic language learning materials.
- University Lecturer and Trainer in Jordan, India, and the UAE.
- Founder of innovative competitions promoting language fluency and assessment.